Hi there! Welcome to my new blog, HeyRicky.

I’ve been a bit quiet for a while (I’m sorry), so thought this would be a good time to give you an UPDATE of why, and what’s next:

1.) Site Migration Epic Fail (consolidation of assets)

2.) Email List Migration (from GetResponse to ConvertKit)

3.) Hurricane Irma and Maria in Puerto Rico

4.) Giving Forward (my new business model)

5.) Other Stuff (and a confession)



1.) Site Migration Epic Fail

For the past few months I’ve been undergoing the mind numbing task of moving all my external properties (like The Smart Blog Funnel), over to my primary website.

It’s been a lot of work.

And guess what?

In the process, I lost everything. All the content was gone… (hence, why I built a brand new site).

POOF… like magic.

Don’t ask how.

It was completely out of my control.

So, I had to take a painful break after that.

After I stopped feeling sorry for myself (it took me a few months)…

I went onto creating a new site and systems from scratch.

And, I’m still going at it…

But this time… better, a lot simpler and more meaningful.

It took me too damn long (for many personal reasons), but that part is finally done now.

Here’s the home page of my new website:


There’s an argument for keeping online business assets separate, and another for having everything under one unified brand experience.

I’ve done the former for … umm … well, since I started in this game back in 2012 (yeah I know, I’m a dinosaur! lol).

But more recently I’ve felt a pull and NEED to consolidate (and simplify everything)…

… as that narrative now better fits with my long-term plans for serving you, and my peeps who care about building a “freedom business” that ROCKS and that creates real positive change.

For what it’s worth, I want to share some of the CHALLENGES I’ve faced, if only that it may help you at some point.

I currently use Podia to host and deliver my online courses.

I went through a lot of headaches with Wishlist Member, MemberMouse, Thinkific, Teachable and New Kajabi.

So, I decided to keep everything… simple.

Podia allows me to do that.

Plus, Spencer (Podia’s founder) have gone the extra mile to make this process as painless as possible.

His personalized support and advice has been absolutely game changer (which is unheard of, these days).

A super-busy founder that personally looks into your business…

Sign me up.


At one point, I was managing 10+ tools to get the job Podia does for me.

Again, simplicity is my priority now.

It connects to ConvertKit (my preferred EMS)…

So my new tech stack is:

1. ConvertKit

2. Podia

3. WordPress

Compared to what I used to manage:

1. GetResponse

2. LeadPages

3. WordPress

4. Wishlist Member

5. OptimizePress

6. SamCart

7. Thrive Plugins

8. Wistia

9. Amazon S3

10. Drip

Just to name some of them.

Just seeing that list of tools gives me chills… 🙂



2.) Email List Migration (from GetResponse to ConvertKit)

90% of my email lists are still on GetResponse…

I plan to migrate people over in the next few days…

I’m NOT going to do an export/import, either…

I’m using this as an opportunity to “CLEAN” my email lists.

So ONLY people who want to come across (and still care to hear from me), will be moved over.

Everyone else will eventually be DELETED (probably thousands of emails).

And, it starts right here, right now.

If you want to keep in touch, get my new improved and private content via email — simply click here to “raise your hand” and subscribe, if you haven’t already.

If you own any of my products, expect to hear from me in a separate email with migration instructions.

I’ll invite prospects over last.

I’ve been getting asked why I’ve decided to move from Wishlist Member, Thinkific and Teachable (they’re all good services btw) to Podia.

So a few weeks ago I wrote this to explain:


I’ve not yet finished that post, but it still explains the MAIN REASON why I just can’t remain using any of the other platforms.

Of course, if you have no desire to hear from me now, later, or ever again (no hard feelings)…

I promise 🙂



3.) Hurricanes Irma and Maria in Puerto Rico

A few months after I lost all the content and systems I created, I decided to visit my Father in Puerto Rico…

That’s part of the “break” I needed.

The last time I was in Puerto Rico was in 2010 — for my grandmother’s funeral.

It is the only funeral I’ve gone to in my entire life, as she was the one who raised me.


I never expected to find myself in the middle of the most dangerous and devastating hurricane season in history.

On the other hand, there were a few important purposes for me being there at that moment in time.

It turned out to be a blessing in disguise.

Have you ever found yourself in a challenging situation or environment and not knowing why it is happening?

Heck, many of us feel as if life is happening to us and not for us.

We tend to adopt a victim’s mentality and make things worse for ourselves and for others.

But let me tell you something…


It is essentially… a BIG FAT test.

A test that has many important purposes, and you must be aware of it, so that you can be the best you can be and do the best you can do, to pass life’s tests.

Life is happening FOR us.

It is an amazing gift to be alive.

Wouldn’t you agree?


I’m finally opening the doors to my new site…

That’s the good news.

Are you coming in? 🙂



4.) Giving Forward (my new business model)

Currently, I’m in Dawsonville, Georgia.

I’m living in an 80 acres property that’s just absolutely beautiful.

Perhaps, you have seen some of my pictures and videos of this place on Instagram or Facebook.

But, my experience in Puerto Rico and some other life lessons inspired me to change many things regarding my life and business.

There are 3 main changes happening in my business:

1.) Focusing on simplifying everything.

2.) Evolving from a transactional business to a transformational and transcendent business.

3.) Most Importantly, from now on, I’ll be donating 10% of my entire gross income coming from the sales of my online courses to help women and children in need via CharityWater

So, if you have any suggestions, please, share them with me.



5.) Other Stuff (and a confession)

Thought I would also share some business books I’m reading (and have queued up).

In no particular order:

* Spirit Driven Success (Dani Johnson) — this book helped get through both hurricanes in PR.

* The Great Work of Your Life (Stephen Cope) — changed my life.

* The Subtle Art of Not Giving a F*ck (Mark Manson)

* Impossible to Ignore (Carmen Simon)

* Actionable Gamification (Yu-kai Chou)

* Evolved Enterprise (Yanik Silver)

* The Hard Thing About Hard Things (Ben Horowitz)

* What Customers Want (Anthony Ulwic)

* Shoe Dog (Phil Knight)

(Really enjoying this read btw.)

… and a book I recently finished (and highly recommend):

* Elon Musk (Ashlee Vance)

(Will probably share my book notes on this one on my site at some point shortly.)

If you’ve read any awesome business books, lemme know.

… and FINALLY, two fascinating articles I recently read:

1.) Craig Newmark Founded Craigslist To Give Back, Now He’s A Billionaire (Forbes)

2.) Doomsday Prep for the Super-Rich (The New Yorker)

This last article is a LONG one, but OMG is it a fascinating read.

Head down to your local Starbucks, get a big coffee, and dive in.

Um, I think that’s it – update done, for now.

Ricky “the stranger” Figueroa


Recently, my baby girl (daughter) passed away.

I was going to become a Father for the first time in my life.

I’m 35…

People die every day, that’s nothing new.

But when it hits home, it’s of course a lot more impactful and a trigger for reflection and meaningful change.

It’s times like this that highlight how precious life is, and that we need to value every moment and not take any of it for granted. It can be taken away with no warning; just like that.

The recent mass shootings in the U.S. and around the world… sadly underscore how fragile and fleeting life can be.

Anyhoo, didn’t mean to end on a downer – quite the opposite actually.

Life needs to be celebrated.

When someone close to me passes away, I like to celebrate their life, not their death. Life is a precious and valuable gift.

Do NOT have a nice day.

Have a meaningful day. A day that counts.

A nice day? You’ll be miserable. Have a meaningful day.

{In memory of my never born daughter, Tesla}


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